Welcome to the Glossary
This page defines key business, marketing, and investment terms used across Karen Newton International. Whether you’re just starting out or refining your strategy, these quick explanations will help you move forward with clarity and confidence.
A
- Affiliate Marketing
- A business model where you earn a commission by promoting other people’s or company’s products. You don’t create the product — you simply refer customers using a special tracking link.
- Ani
- An AI-powered niche finder developed by Karen Newton International. Ani helps entrepreneurs discover profitable niche markets based on interests, keywords, and demand — fast and free in memberships and with specific courses
C
- Conversion Rate
- The percentage of visitors who take a desired action on your site — such as signing up, clicking a link, or making a purchase. Higher conversion rates mean more results from the same traffic.
E
- EEAT
- An SEO framework used by Google to evaluate content quality. It stands for Experience, Expertise, Authority, and Trust. The more EEAT your site has, the better chance you have of ranking well.
G
- GPT
- Short for Generative Pre-trained Transformer, it’s an advanced AI model developed by OpenAI. Tools like ChatGPT use GPT to generate content, answer questions, and automate tasks in business.
L
- Lead Magnet
- A free resource you offer (like a guide, checklist, or tool) in exchange for a visitor’s email address. Lead magnets are used to build your email list and begin building trust with your audience.
N
- Niche
- A specific segment of a market defined by shared needs, interests, or problems. Choosing the right niche helps you stand out and attract a loyal audience that trusts your recommendations.
P
- Passive Income
- Money earned without direct, ongoing effort — after the initial setup. Examples include affiliate commissions, rental income, and dividends. In business, passive income lets you earn while you sleep.
S
- Sales Funnel
- A step-by-step process that guides a visitor from first contact to purchase. A funnel might include lead magnets, emails, webinars, and sales pages — all designed to move people closer to buying.
- Smart Entrepreneur
- A term used throughout Karen Newton International to describe business owners who focus on long-term strategy, multiple income streams, and sustainable wealth — not just quick wins.