Welcome to the Glossary
This page defines key business, marketing, and investment terms used across Karen Newton International. Whether you’re just starting out or refining your strategy, these quick explanations will help you move forward with clarity and confidence.
A
- Affiliate Marketing
- A business model where you earn a commission by promoting other people’s or company’s products. You don’t create the product — you simply refer customers using a special tracking link.
- Ani
- An AI-powered niche finder developed by Karen Newton International. Ani helps entrepreneurs discover profitable niche markets based on interests, keywords, and demand — fast and free in memberships and with specific courses
C
- Cashflow
- The movement of money in and out of a business or personal finances. Positive cashflow means you’re earning more than you’re spending.
- Compounding
- Earning interest or income on previous earnings. In investing, it means reinvesting profits to grow wealth over time.
- Conversion Rate
- The percentage of visitors who take a desired action on your site — such as signing up, clicking a link, or making a purchase. Higher conversion rates mean more results from the same traffic.
D
- DeFi (Decentralized Finance)
- A blockchain-based form of finance that removes intermediaries like banks, allowing users to lend, stake, or earn interest directly.
- Dividend Shares
- Shares in companies that pay out a portion of their profits to investors regularly, often monthly or quarterly.
E
- EEAT
- An SEO framework used by Google to evaluate content quality. It stands for Experience, Expertise, Authority, and Trust. The more EEAT your site has, the better chance you have of ranking well.
G
- GPT
- Short for Generative Pre-trained Transformer, it’s an advanced AI model developed by OpenAI. Tools like ChatGPT use GPT to generate content, answer questions, and automate tasks in business.
J
- Joint Venture
- A business arrangement where two or more parties collaborate on a project, sharing risks, costs, and profits.
L
- Lead Magnet
- A free resource you offer (like a guide, checklist, or tool) in exchange for a visitor’s email address. Lead magnets are used to build your email list and begin building trust with your audience.
- Lease Option (Property)
- A property strategy where you lease a property with the option to buy it later, often used to control property without upfront capital.
M
- Monthly Compounding
- An investment strategy where income is reinvested monthly, increasing the compounding effect and accelerating growth.
N
- Niche
- A specific segment of a market defined by shared needs, interests, or problems. Choosing the right niche helps you stand out and attract a loyal audience that trusts your recommendations.
O
- Online Business
- A business operated primarily through the internet, offering products or services digitally, often with low startup costs.
P
- Passive Income
- Money earned without direct, ongoing effort — after the initial setup. Examples include affiliate commissions, rental income, and dividends. In business, passive income lets you earn while you sleep.
- PCA (Price Cost Averaging)
- Investing a fixed amount at regular intervals, regardless of market price. Helps reduce risk by averaging out entry prices.
R
- Residual Income
- Income that continues to flow after the initial effort has been completed, such as royalties, rent, or digital products.
- Risk Tolerance
- An individual’s ability and willingness to endure declines in investment value in exchange for potential gains.
S
- Safe Haven Assets
- An investment that tends to retain or increase in value during market volatility, like gold, silver, or certain dividend shares.
- Sales Funnel
- A step-by-step process that guides a visitor from first contact to purchase. A funnel might include lead magnets, emails, webinars, and sales pages — all designed to move people closer to buying.
- Smart Entrepreneur
- A term used throughout Karen Newton International to describe business owners who focus on long-term strategy, multiple income streams, and sustainable wealth — not just quick wins.
- Strategic Thinking
- The ability to assess, plan, and act on long-term goals by analyzing trends, patterns, and potential future scenarios.
V
- Velocity Banking
- A debt-reduction strategy using cashflow and financial products to pay off loans faster and build wealth simultaneously.
